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Archive

Dive into a collection of past newsletters.
The Yes Ladder: How to Get Your Prospect to Keep Saying Yes.

Oct 22, 2024

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8 min read

The Yes Ladder: How to Get Your Prospect to Keep Saying Yes.

How to micro commitments can open up the door for macro commitments

3 Pattern Interrupts to Start Using Today

Oct 17, 2024

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7 min read

3 Pattern Interrupts to Start Using Today

How to break your prospects out of a pattern and get them to listen

The Best Cold Email... Ever?

Oct 15, 2024

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9 min read

The Best Cold Email... Ever?

Putting a prospect's logo on your CEO's t-shirt

How to Make Prospects Sell to Themsleves

Oct 10, 2024

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8 min read

How to Make Prospects Sell to Themsleves

Using the Negative Reverse Sales Technique for Good.

5 Ways to Follow Up Without Saying "I'm Following Up".

Oct 8, 2024

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8 min read

5 Ways to Follow Up Without Saying "I'm Following Up".

5 Ways to Follow Up Without Saying "I'm Following Up".

3 Ways to Be More Generous in B2B Sales

Oct 3, 2024

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8 min read

3 Ways to Be More Generous in B2B Sales

How Generosity Cuts Through the Noise and Gets More Sales

How to Sell Something That No One's Heard of

Oct 1, 2024

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10 min read

How to Sell Something That No One's Heard of

When no one's heard of the company you sell for.

B2B Sales is Turning You Neurotic

Sep 26, 2024

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9 min read

B2B Sales is Turning You Neurotic

A study finds a clear link between B2B sales jobs and increased neuroticism

Sales Tactics to Avoid A Discount

Sep 24, 2024

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8 min read

Sales Tactics to Avoid A Discount

How to Close The Sale Without Giving A Discount

The Right Way To Make Sales Leaderboards

Sep 19, 2024

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7 min read

The Right Way To Make Sales Leaderboards

The right and wrong way to set up a sales leaderboard

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