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Archive

Dive into a collection of past newsletters.
How to Steal Customers From Competitors

Nov 12, 2024

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8 min read

How to Steal Customers From Competitors

Why using someone's name is a cheat code in sales.

5 tips to Remember Someone's Name

Nov 7, 2024

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7 min read

5 tips to Remember Someone's Name

Why using someone's name is a cheat code in sales.

How to Turn Sales Into a Game

Nov 5, 2024

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7 min read

How to Turn Sales Into a Game

3 Ways to Use Gamification in Sales

4 Things B2B Sellers Can Steal From B2C

Oct 31, 2024

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8 min read

4 Things B2B Sellers Can Steal From B2C

B2B and B2C aren't as different as you might think.

Why Hot Leads Ghost Your Emails

Oct 29, 2024

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8 min read

Why Hot Leads Ghost Your Emails

An analysis of 1,1000 emails, and the formula for a 90% response rate

How to Change Someone's Mind

Oct 24, 2024

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8 min read

How to Change Someone's Mind

Turn a 'not interested' into a 'tell me more'.

The Yes Ladder: How to Get Your Prospect to Keep Saying Yes.

Oct 22, 2024

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8 min read

The Yes Ladder: How to Get Your Prospect to Keep Saying Yes.

How to micro commitments can open up the door for macro commitments

3 Pattern Interrupts to Start Using Today

Oct 17, 2024

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7 min read

3 Pattern Interrupts to Start Using Today

How to break your prospects out of a pattern and get them to listen

The Best Cold Email... Ever?

Oct 15, 2024

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9 min read

The Best Cold Email... Ever?

Putting a prospect's logo on your CEO's t-shirt

How to Make Prospects Sell to Themsleves

Oct 10, 2024

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8 min read

How to Make Prospects Sell to Themsleves

Using the Negative Reverse Sales Technique for Good.

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