Privacy Policy

Effective Date: September 30, 2026

The Follow Up (“The Follow Up,” “we,” “us,” or “our”) is owned and operated by Follow Up LLC. This Privacy Policy explains how we collect, use, and share information when you visit our website, subscribe to The Follow Up newsletter, or otherwise interact with us.

Information We Collect

We may collect information that you voluntarily provide to us, including:

  • Your email address

  • Your name

  • Information you submit through forms, surveys, giveaways, downloads, or other features

  • Any other information you choose to provide

We may also automatically collect certain information when you visit our website or interact with our emails, such as your IP address, browser or device information, pages visited, links clicked, and email engagement information.

How We Use Your Information

We may use the information we collect to:

  • Send you The Follow Up newsletter and related communications

  • Provide content, resources, downloads, or other materials you request

  • Personalize and improve our newsletter, website, and services

  • Understand how subscribers interact with our emails and website

  • Communicate with you about The Follow Up

  • Maintain the security and operation of our services

  • Comply with legal obligations

Sharing Your Information

We may share information with service providers that help us operate The Follow Up, such as email delivery platforms, website hosting providers, analytics providers, and other vendors that perform services on our behalf. We may also share your information when required by law, to protect our rights or the rights of others, or in connection with a merger, acquisition, sale, or transfer of all or part of our business.

Partner Offers and Lead Magnets

From time to time, we may offer resources, downloads, reports, guides, giveaways, or other materials in partnership with third parties.If you affirmatively opt in to receive a resource, offer, or lead magnet that is provided or sponsored by one of our partners, we may share the information you provide, such as your name, email address, company, or other information included on the applicable form, with that partner. When applicable, we will indicate at or near the point of collection that your information may be shared with the identified partner. We do not share your personal information with partners for these purposes simply because you subscribe to The Follow Up. Partner sharing occurs when you separately choose to participate in or opt in to the applicable offer.

Cookies and Analytics

Our website and service providers may use cookies and similar technologies to operate the website, understand how it is used, measure newsletter performance, and improve our services. Your browser may allow you to block or delete cookies, although doing so may affect certain website functionality.

Unsubscribing

You can unsubscribe from The Follow Up at any time by clicking the unsubscribe link included at the bottom of our emails. Unsubscribing from The Follow Up does not necessarily unsubscribe you from communications sent independently by a third-party partner if you separately opted in to receive communications from that partner. You should contact or unsubscribe from that partner directly to manage those communications.

Data Security

We take reasonable administrative, technical, and organizational measures to protect the personal information we collect. However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Data Retention

We may retain personal information for as long as reasonably necessary to provide our services, operate our business, comply with legal obligations, resolve disputes, and enforce our agreements.

Children's Privacy

The Follow Up is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Your continued use of our website or subscription to The Follow Up after an update is subject to the revised Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, you may contact Follow Up LLC by reaching out to [email protected]