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Dive into a collection of past newsletters.
5 Words You Should Swap in Your Sales Conversations

Aug 5, 2025

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8 min read

5 Words You Should Swap in Your Sales Conversations

Simple word swaps that can make massive differences

How to Sell to the Silent Stakeholders

Jul 31, 2025

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9 min read

How to Sell to the Silent Stakeholders

You don't know them. But they hold the keys to kill your deal.

How Stripe Sold To Their First Customers

Jul 29, 2025

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9 min read

How Stripe Sold To Their First Customers

All startups should do un-scalable things to get their first customers.

3 Outreach Plays That Work, But Don't Scale

Jul 24, 2025

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9 min read

3 Outreach Plays That Work, But Don't Scale

the best way to generate deals is doing stuff that feels inefficient.

More Sales with Fewer Salespeople

Jul 22, 2025

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9 min read

More Sales with Fewer Salespeople

how to actually get more deals closed with smaller teams and budgets

What You Sell Matters More Than You Think

Jul 17, 2025

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9 min read

What You Sell Matters More Than You Think

If the product is world class, even bad sales reps can look great.

3 Non-Obvious Places to Prospect, That Aren’t LinkedIn

Jul 15, 2025

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8 min read

3 Non-Obvious Places to Prospect, That Aren’t LinkedIn

We found 3 places to find hot leads where your competitors aren't looking

How to Keep Competitors Out of Your Accounts

Jul 10, 2025

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8 min read

How to Keep Competitors Out of Your Accounts

Salespeople love to poach accounts from competitors, and your competition is no different.

1,009 Rejections Before Getting A Yes

Jul 8, 2025

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9 min read

1,009 Rejections Before Getting A Yes

The story of how Colonel Harland Sanders got his first yes, and started Kentucky Fried Chicken

How to Bring a Brand New Offer to Market

Jul 1, 2025

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8 min read

How to Bring a Brand New Offer to Market

The playbook and hacks for successfully launching and selling a new product

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