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Dive into a collection of past newsletters.
How Stripe Sold To Their First Customers

Jul 29, 2025

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9 min read

How Stripe Sold To Their First Customers

All startups should do un-scalable things to get their first customers.

3 Outreach Plays That Work, But Don't Scale

Jul 24, 2025

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9 min read

3 Outreach Plays That Work, But Don't Scale

the best way to generate deals is doing stuff that feels inefficient.

More Sales with Fewer Salespeople

Jul 22, 2025

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9 min read

More Sales with Fewer Salespeople

how to actually get more deals closed with smaller teams and budgets

What You Sell Matters More Than You Think

Jul 17, 2025

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9 min read

What You Sell Matters More Than You Think

If the product is world class, even bad sales reps can look great.

3 Non-Obvious Places to Prospect, That Aren’t LinkedIn

Jul 15, 2025

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8 min read

3 Non-Obvious Places to Prospect, That Aren’t LinkedIn

We found 3 places to find hot leads where your competitors aren't looking

How to Keep Competitors Out of Your Accounts

Jul 10, 2025

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8 min read

How to Keep Competitors Out of Your Accounts

Salespeople love to poach accounts from competitors, and your competition is no different.

1,009 Rejections Before Getting A Yes

Jul 8, 2025

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9 min read

1,009 Rejections Before Getting A Yes

The story of how Colonel Harland Sanders got his first yes, and started Kentucky Fried Chicken

How to Bring a Brand New Offer to Market

Jul 1, 2025

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8 min read

How to Bring a Brand New Offer to Market

The playbook and hacks for successfully launching and selling a new product

Endowment Effect: The Ownership Sales Hack

Jun 26, 2025

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8 min read

Endowment Effect: The Ownership Sales Hack

Why people tend to overvalue things they already own

The 5 Elements to a Story That Sells

Jun 24, 2025

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8 min read

The 5 Elements to a Story That Sells

Use this a a checklist to craft the story's you'll use in your pitch

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