Good Morning. It's National Email Day. Today, we celebrate the tool that’s been allowing us to send "just following up" messages that nobody reads for years. Fun fact: the first cold email ever sent went out in 1978 by a marketing manager at Digital Equipment Corp., who blasted 400 people about a new line of computers. Somewhere today, a sales rep is writing their 14th "just bumping this" email to the same prospect who stopped responding 2 months ago. Some things never change. Now, let's get into today's Follow Up. (:
Park the objection for later 🗣
My interview with an anonymous sales influencer 🤑
Blue collar vs tech sales 🛠
Sales jobs & a meme 😂
Sales Tip of The Day 💡
When a prospect throws out a big objection early in the call, park it before you answer.
❌ "Great question, let me walk you through how we handle that."
✅ "That's an important one. Can I come back to it in a few minutes once you've seen a bit more? I want to make sure my answer makes sense."
Setting it aside for later in the conversation tells the prospect you take the concern seriously enough to answer it properly, and it buys you the runway to build the context that makes your answer hit better.
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How @TechSalesGuy Made a 6-Figure Side Income Without Showing His Face
There's an anonymous account on X called @TechSalesGuy with over 18,500 followers.
Nobody knows his real name. Nobody knows where he works. But if you spend any time in sales Twitter, you've definintly seen his content.
He covers cold email templates, pipeline frameworks, coaching tips, and of course, the occasional meme about the absurdity of a sales career.
He also happens to have made $120K from the account, entirely outside of his day job.
I sat down with him to talk about how he built it, where the money actually comes from, and what he'd tell reps thinking about doing the same thing.
So… outside of running this anonymous X account, what do you actually do for a living?
I lead partnerships for early-stage tech companies, which basically means I identify other businesses, resellers, and integrators that can help sell or distribute our product and work with them to generate revenue. On the side, I run Tech Sales Guy on X, where I share sales tips, stories, and help companies.