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Former Cloudflare Account Executive Records Her Layoff

The viral TikTok that broke news on Cloudflare's 2024 layoffs

2024 just started, but it seems that tech layoffs aren’t going anywhere.

Earlier this week, a TikTok user with the username Brittanypeachh posted a 9 minute video of herself receiving the news that she was being laid off from her Account Executive role at Cloudflare. 

The HR leader on the call informed Brittany that she was being let go due to performance reasons, but Brittany didn’t agree with that reason (and she made it clear).

Brittany claimed that she had only been in the role for 4 months, of which 3 where her ‘ramp’ (not expected to hit full quota).

You can check out the full interaction here. 👇️ 


When you know youre about to get laid off so you film it :) this was traumatizing honestly lmao #layoffs #tech #techlayoffs #corporate

But Cloudflare is no stranger to sales team layoffs. In 2024, the company laid off 12% of their sales team.

During their Q1 earning call, the company’s CEO, Matthew Prince, said “many of our sales team to succeed largely by just taking orders”. He went on to compare their 2022 deals to “fish jumping right in the boat” which didn’t require their salespeople to be “very good fishermen”.

As you’d imagine, this caused a lot of controversy in the sales world and sales people accused Matthew of blaming the sales reps for his missed numbers.

At the moment, it’s unclear exactly how many sales reps have been affected by the January 2024 Cloudflare layoffs, but like always… we’ll keep you updated.

Background on Cloudflare

Cloudflare was founded in 2009 and has grown to become a leader in the world of web infrastructure and website security services. Offering a range of services including content delivery networks (CDN), DDoS mitigation, Internet security, and distributed domain name server services. Cloudflare aims to enhance the performance and security of millions of websites globally.

Cloudflare is a public company trading under the ticker symbol "NET" on the New York Stock Exchange. From the companies Linkedin page we estimate they currently have around 4,000 employees. We have also included the companies 2023 financial performacne for Q1, Q2, and Q3 below.

First Quarter of 2023:

  • Revenue: $290.2 million, a 37% increase year-over-year.

  • Net Loss: $38.1 million.

  • Net Loss per Share: $0.12.

  • Cash and Cash Equivalents: $256.4 million​​​​.

Second Quarter of 2023:

  • Revenue: $308.5 million.

  • Net Loss: $94.5 million.

  • Net Loss per Share: $0.28.

  • Cash and Cash Equivalents: Not explicitly mentioned in the provided data​​.

Third Quarter of 2023:

  • Revenue: $335.6 million, a 32% increase year-over-year.

  • Net Cash Flow from Operating Activities: $68.1 million.

  • Free Cash Flow: $34.9 million.

  • Cash, Cash Equivalents, and Available-for-sale Securities: $1.574 billion​​.

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