- The Follow Up
- Posts
- 5 Words You Should Swap in Your Sales Conversations
5 Words You Should Swap in Your Sales Conversations
Simple word swaps that can make massive differences
Good morning and welcome to August! It’s officially National Work Like a Dog Day. A holiday to celebrate spending your summer chasing leads that said they’d get back to you, and getting hit with OOO messages when you follow up. In other words, another Tuesday in sales. Now let’s get into today’s Follow Up. 😁
Moving forward ‘soon’❓️
5 words you should swap ✍️
Why are there so many acronyms in sales 😬
Sales jobs & a meme 😂
Sales Tip of The Day 💡
When a prospect says something like, “We’ll probably move forward soon,” push them for a timeline.
❌ “Awesome. Let me know when you’re ready and I’ll send over next steps.”
✅ “Glad to hear it. Just so I’m not assuming anything, what does ‘soon’ mean in your world? Is there a date I can add to my notes?”
This forces them to define vague intent and gives you a real timeline to go off of.
Deals get pushed or delayed when next steps aren’t clear.
Master Every Sales Call with These 30 Ready-to-Use Scripts
Nail your next call with confidence using 30 proven templates built to convert. From first touch to upselling, these scripts are designed to keep you in control and ahead of the conversation:
Templates for every stage of the sales process, from cold outreach to closing
Customizable templates for phone, email, and voicemail
Built-in conversation flows to help guide prospects toward “yes”
Proven scripts that help you connect with leads, overcome objections, and close more deals
You’ve got the charm, now get the words. These scripts do the heavy lifting so you can focus on closing.
5 Words You Should Swap in Your Sales Pitch
Words matter more than you think.
Don’t believe me? Read the next two sentences out loud.
You can come to the event.
I’d like you to come to the event.
Both are invitations to an event. But if I were trying to get you to come to an event, sentence #2 would be 10 times more effective.
The difference might seem small, but the results can be huge.
By changing simple words in your conversations or sales pitch, you can transform how prospects respond to you.
So today, we're breaking down five word swaps that can make your pitch instantly more compelling.
1. Use "You" Instead of "We" or "I"
Buyers don't care what you do. They care what they get.
Most sales pitches can end up sounding like a company brochure: "We help companies streamline operations" or "I specialize in workflow optimization."
Flip it: "You'll automate your lead research and save hours each week."
The first version is about your capabilities. The second is about their outcome. Guess which one they care about more.
"You" language triggers prospects to listen up and picture themselves getting something they want.
2. Use "Get" Instead of "Have" or "Own"
"Get" is action-oriented and tied to benefits. "Have" and "own" are passive.
Instead of: "You'll have access to our analytics dashboard."
Try: "You'll get real-time insights to act faster."
"Have access" sounds like you're granting permission, while "get insights" sounds like they’re receiving something of value.
The word "get" implies movement and progress, and suggests your prospect will actively receive something valuable instead of passively possessing a feature.
3. Use "Imagine" Instead of "What If"
"What if" feels hypothetical. "Imagine" feels real.
Instead of: "What if you could onboard clients in half the time?"
Try: "Imagine onboarding new clients in 10 minutes flat."
"Imagine" puts the buyer in the driver's seat and paints a vivid picture. It feels more specific and concrete than "what if" scenarios.
When you say "imagine," you're asking prospects to mentally experience the outcome, and their brain starts creating the reality you're describing.
4. Use "Let's" Instead of "Can I" or "Would You Like To"
"Can I" and "would you like to" give prospects easy ways to say no. "Let's" assumes you’re collaborating and creates momentum.
Instead of: "Would you like to book a demo?"
Try: "Let's get a demo on the calendar - how's Thursday?"
"Let's" assumes that you’re already working together. Similar to an assumptive close.
It shifts the conversation from "should we" to "when should we."
This tiny word change can dramatically increase your close rate on next steps.
5. Use "Because" Instead of Just Listing Benefits
"Because" gives benefits context and kills objections before they start.
Instead of: "You'll close deals faster."
Try: "You'll close deals faster because your reps will know exactly when to follow up."
When you say "because", you’re setting up the reasoning that makes your claims more believable and memorable to your prospect.
People need to understand not just what they'll get, but why they'll get it.
Which swap is your favorite? |
