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3 Non-Obvious Places to Prospect, That Aren’t LinkedIn
We found 3 places to find hot leads where your competitors aren't looking
Good morning! Do you say “hello” when you pick up a phone call? If so, you’re probably over the age of 28. A new article suggests that Gen Z’ers just pick up the phone and wait for the caller to start talking. I can’t decide if this is madness or genius, but I do know that cold calling a Gen Z’er sounds like a nightmare. Now let’s get into today’s Follow Up. 😆
Agree with their objection❓️
3 non-obvious prospecting places ✅
Getting canned after 90 days in a new role 😬
Sales jobs & a meme 😂
Sales Tip of The Day 💡
When you get an objection, try agreeing with it.
Prospect: “This feels expensive.”
❌ You: “Well, actually
✅ You: “You’re right, it’s not cheap. Most of our customers felt the same at first. Can I share why they still moved forward?”
This disarms them by removing the resistance and positions you as an advisor, not just a sales rep trying to sell at all costs.
Agree first. Then redirect.
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These aren't theoretical best practices. They're battle-tested messages used by successful sales teams to land meetings and close deals. Each template is designed for quick customization – swap in your details and start seeing results.

3 Non-Obvious Places to Prospect (that aren’t LinkedIn)
Every sales rep goes to LinkedIn to find leads.
Which is exactly why you should go where others aren't.
While your competitors are filling up the same prospects’ inboxes with templated InMails, smart reps are finding gold in forgotten about places.
Slack communities. Reddit threads. Review sites. These places are crawling with your ideal prospects and practically zero sales noise.
Today, we're breaking down three underused prospecting channels that can fill your pipeline while everyone else fights over LinkedIn scraps.
1. Slack Communities
Private Slack groups exist for basically every industry and niche imaginable. Think of them as modern day forums where your future customers hang out and discuss their problems.
The secret sauce is participating authentically.
Add your thoughts or suggestions to conversations. Answer questions without pitching. Build actual relationships instead of hunting for leads.
The founder of Lemlist did this brilliantly. He actively answered questions in communities on Slack, Facebook, and Reddit, and found tons of early adopters by being helpful first.
One Facebook community post alone generated around 300 beta signups.
The magic happens when you help first instead of selling. When someone eventually needs what you offer, they'll remember the person who was helpful.
2. Reddit Threads
Reddit might seem like the Wild West, but it's a treasure trove when used right.
There are subreddits for every niche where people openly discuss their pains and ask for recommendations. Find the ones your prospects frequent.
If you sell to marketers, check out r/marketing. Finance tech execs? Try r/fintech. There’s niche communities for everything.
Look for posts where users vent about problems your product solves. Or ask "Anyone know a tool for ___?"
Chime in with genuinely useful advice.
Share a tip or resource.
Mention your solution only if it fits and without sounding like a sales pitch.
When people can't find good answers on Google, they turn to Reddit or Quora to learn from other people.
Done right, a helpful Reddit comment or an "Ask Me Anything" session can position you as a trusted advisor and send warm inbounds your way.
3. Review Sites
Head over to G2, Capterra, or Trustpilot and hunt for lukewarm reviews of your competitors.
Skip the 5-star love letters and the 1-star rage posts. Focus on those brutal 2- and 3-star reviews.
A middling review means the customer wasn't thrilled with their current solution. That's a warm lead with a documented pain point.
Sometimes you can see who wrote the review or what company they work for. Boom - that’s a pre-qualified prospect who already told you exactly what's broken.
Try this approach: "Saw your 3-star review of Competitor X on G2. Sounds like they weren't hitting the mark on [specific issue]. If you're still hunting for a better solution, I'd love to show you how we handle that differently."
These conversations start warm because the prospect's pain is already on the table, and they literally told you exactly what they want.
The Golden Rules
Whatever channel you choose, follow these rules:
Be helpful first. Don't lead with your pitch. Lead with value.
Play the long game. These channels are about building relationships, not closing deals immediately.
Follow community rules. Each platform has its own culture. Respect it or get banned.
Track your efforts. Find which communities and approaches work best for your industry and product.
What prospecting channels have you found success with (besides LinkedIn) |
